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About

The mission of PACK is to combine traditional, ancient crafts with modern materials and techniques, to create useful, long-lasting tools for a modern lifestyle.

Founded by Alei Verspoor in 2014, PACK is a bag label and design studio based in Amsterdam, The Netherlands. 

Based on the concept of “design for repair”, PACK’s first product is the Modular Basket Backpack. This bag is an amalgamation of separate parts, each made from just one “mono-material”. Because of it’s modular design, the bag can be easily repaired and updated over time, following the change in taste and needs of the user.

Using durable, aesthetic and weatherproof materials, PACK products guarantee an outspoken sophisticated design product that follows it’s owner in any everyday challenge and need.

All bags are hand made in Europe.

  • Modular System

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